|
 
|
Northeast HVAC
News
The Granite Group Unveils New Logo and
Tagline
The new logo and tagline replace those first introduced in 1998.
 The
Granite Group, a leading supplier of plumbing, heating, cooling,
piping, water systems and energy products in the Northeast, unveiled
a new logo and tagline today. The move modernizes the company’s
visual identity and amplifies its belief that its people and product
assortment are the best in the distribution business. The new logo
and tagline replace those first introduced in 1998 and mark a
significant evolution in corporate communications.
“The new look and tagline celebrate the company The Granite Group
has become over the past 50 years and the teamwork that defines our
culture,” said Bill Condron, Chief Executive Officer. “Like the
people who work here, our new logo is friendly and approachable. The
G-element conveys energy and movement, representing the hustle our
team brings to the job each day.”
Story
continues below ↓
advertisement
|
your
ad here
The new tagline,
“Great people. Great products.,” was selected from a list of strong
options. The simplicity and sincerity of the message made it the
winner. “Our business is built on a foundation that includes
products from the best manufacturing partners in the business," said
Condron. “And people are our differentiator. Across the company, our
people are determined to make our customers’ jobs easier and their
work lives better. It was important to recognize our team's
commitment to each other and to customer service. It’s what got us
to this point, and it will take us where we want to go.”
The Granite Group celebrated 50 years in business last fall, and the
new look and line are part of a broader, multi-faceted effort to
prepare the company for its next era of growth. The branding changes
will be implemented on a rolling basis over the next year as
materials are replenished through the normal business cycle.
FIND A LOCATION NEAR YOU
###
|
|
