|
 
|
Northeast HVAC
News
Noritz unveils ProCard+ subscription program to help
contractors drive qualified leads, while enhancing customer
buying experience.
|
Revamped, business-building program
features a special Advanced Profile for participating contractors,
enabling them to present their companies in detail and prequalify
tankless water heater prospects more quickly and effectively.
Noritz America recently revamped its longstanding contractor
incentive program to provide trade professionals with upgraded
digital tools to generate more customer leads and qualify those
leads more quickly, thus helping to grow their tankless water heater
businesses.
The new ProCard+ is a subscription-based lead creation and retrieval
system for participating contractors to create a customized, online
Advanced Business Profile to more effectively connect and
communicate with interested consumer and business customers. The
program is designed to put buyers more quickly in touch with the
information they need to make informed decisions, in the process
delivering a more satisfying customer experience.
How it works: Home and business owners clicking on the “How
To Buy” button at the top of the Noritz Home Page are prompted to
enter their zip code. This will take them to a special “Contractor
Directory” landing page, listing all qualified Noritz water
heater installers in their area.
Story
continues below ↓
advertisement
|
your
ad here
The listed companies
are all ProCard members. But the higher ranked firms are ProCard+
subscribers who pay a monthly fee to have a red “Get A Quote” button
positioned at the top right corner of their listings. Prospects who
click that button are asked to enter their name and contact
information for the selected contractor to contact them. Or they can
click on the contractor name to be taken to its Business Profile
Plus, an online “storefront,” to learn more about the company.
Among the special features of this information-rich, highly
customizable business profile:
Quick-connect engagement features: These include buttons to
request an immediate quote, a phone call or a personal visit by the
contractor. Or the consumer can send a text message or make a direct
phone call to the contractor. Inquiring prospects can even attach
photos of their applications for the contractor to view. “The idea
is to encourage the prospect to ask pre-qualifying questions, so
that the contractor can get back to them more quickly with specifics
immediately relevant to their needs,” says Noritz marketing manager
Andrew Tran. “Streamlining that initial, back-and-forth
communication between buyer and contractor to generate a highly
qualified lead is critical. Most water heater buyers understandably
have a high sense of urgency to obtain the answers they need to get
their hot water running again. Meanwhile, we want to ensure that
these interested consumers are quickly converted into completed
water heater installs at as high a rate as possible.”
Owner background: ProCard+ members can post friendly details
about themselves (hobbies, favorite sports team, place of birth and
school, etc.) to help put a human face on their enterprise and make
the buying process more comfortable.
Owner company description: Besides the customary contact
information, including website URL and owner’s email, the company
itself is profiled with a capsule history, a mission or policy
statement, a Google map pinpointing its business location — whatever
the ProCard+ subscriber believes will help inspire interest, as well
as trust and confidence.
Accreditations and customer ratings: Possible content here
might be the badges and logos of various national and local trade
groups that count the contractor as a member, as well as Google,
Yelp and other reviews, the better to affirm the contractor’s
professional standing.
Photos and videos: ProCard+ subscribers are able to create
slideshows of previous tankless water heater installs, installers on
the job, industry awards won, and so forth. Manufacturer product
videos or company commercials are also possible, or even clips and
pictures of the contractor on a job site explaining how a actual
customer’s hot-water problem was resolved.
For the most part, a contractor’s rank on the “How To Buy” list
aligns with sales activity: The more Noritz water heaters installed
and registered on the ProCard website, the higher the ranking.
“But the algorithm takes other factors into account,” emphasizes
Jason Fleming, Executive Vice President and General Manager.
“Response speed to the customer, login frequency on the ProCard
site, and the number of online tankless training sessions also
matter. We want the smaller plumber to have every opportunity to
move up in the rankings as well.”
The Business Profile Plus engagement tools, notes Tran, are designed
to distill the consumer’s inquiry down to a few basic questions. “Of
course, we cannot anticipate every scenario, every exotic element of
every water heater project. But the tool elicits the essential
information contractors need to confidently make a product
recommendation and even provide a price — if they choose to do so.”
ProCard+ is available now to plumbing, HVAC and building contractors
nationwide, according to Tran: “We are confident that this program
will provide our customers with better sales leads, while also
providing home and business owners with better service.”
To register or to get more information about the Noritz
ProCard+ program, email the company at ProPlus@Noritz.com.
To schedule a 30-minute demo session, providing all the
essential details of the new ProCard+ subscription program, click:
https://training.noritz.com/proplus.
For more information on the full line of Noritz tankless water
heating products, visit www.noritz.com. You can also telephone us at
866.766.7489 or e-mail us at
https://support.noritz.com/
###
|
|
