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Northeast HVAC
News
Lochinvar® Kicks Off 2014-2015 VIP
Contractor Program.
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 Lochinvar
has announced the launch of its 2014-2015 VIP Contractor
Program. Kicking off on Oct. 1, 2014, the program offers
participating contractors numerous ways to earn prizes for their
installations of Lochinvar’s residential boilers. From receiving
Visa® Reward Cards for product registrations to participating in
the VIP Installation Showcase contest on Facebook, participating
contractors can take full advantage of the many perks of being a
VIP this heating season.
Rewards for Registrations
Throughout the year, approved VIP Contractors will receive a
Visa® Reward Card for every eligible product they register.
Qualified products include the high-efficiency KNIGHT®,
Solution™ and Cadet® Boilers, as well as the Squire® Indirect
Water Heater.
A mail-in VIP Contractor Registration Card is shipped with each
of these products. Contractors can also register purchases
quickly and easily at
https://www.KnightHeatingBoiler.com. For every eligible
boiler registration, the VIP Contractor will receive a Visa
Reward Card pre-loaded with $25 value. Each registration of the
Squire Indirect Water Heater will earn a card pre-loaded with
$10 value.
In addition to the gift card rewards, approved VIP Contractors
are entered into a monthly drawing for Lochinvar’s annual
four-day getaway prize package, the Nashville Experience. The
all-expenses-paid trip for two includes tickets to the world’s
largest country music festival in June 2015. Winners and their
guests will stay at Nashville’s Omni Hotel, a short walk from
the ultimate experience for any country music fan. As part of
the Nashville Experience, the winning VIP Contractors will also
tour Lochinvar’s world headquarters and take part in a
round-table discussion where they can share insights and
information with Lochinvar executives.
VIP Installation Showcase
Once again this year, VIP Contractors can also compete to win
spots on the Nashville Experience through the VIP Installation
Showcase. Easily accessible on
Lochinvar’s Facebook page, as well as at
KnightHeatingBoiler.com, the VIP Installation Showcase
offers a unique platform where participants can share photos of
their installations and check out other contractors’ recent
work.
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From October 2014
through April 2015, approved contractors can upload a photo and
brief description of any eligible boiler installation to the contest
interface. Once an entry has been submitted, it is featured in a
gallery where Facebook users can vote for their favorite
installations. Each month of the Showcase, the top three entries
with the most votes are selected as finalists, and a panel of
Lochinvar judges chooses the winner. If an Installation Showcase
entry is not named a winner in the month it was registered, there’s
still a chance it may win in a later month. While VIP Contractors
can only win the Nashville Experience once per year, submissions
continue to be eligible to win even after the first month they are
entered.
The seven monthly Showcase winners, along with the seven contractors
randomly selected in the monthly drawings, will be joined on the
Nashville Experience by two overall top-performing VIPs for a total
of 16 winners of the grand prize package.
Offering yet another chance for participants to be rewarded for
their installations, a new component of this year’s program is the
addition of runner-up winners in the VIP Installation Showcase. Each
month, the entry with the second-most votes will win a $250 Visa®
Reward Card.
Exclusive Benefits
On top of the many rewards that VIP Contractors can earn as part of
the program, participants also receive a wealth of exclusive
benefits. Once a contractor joins the VIP Program, they are added to
an online contractor database at KnightHeatingBoiler.com. When a
homeowner in their area clicks on “Find a Contractor,” the VIP’s
company name and contact information will appear in the search
results, helping to connect them with new customers and grow their
business.
VIP Contractors also receive the KNIGHT E-Newsletter with regular
updates on Lochinvar products and programs, VIP Installation
Showcases, tips from technical service experts and more. In
addition, participating contractors have online access to videos,
literature, case studies and other resources to further aid their
sales efforts.
“We’re very excited to kick-off this year’s VIP Contractor Program,”
said Marc Heffner, director of marketing for Lochinvar, LLC. “Not
only does the program give us the chance to reward our loyal
partners for their hard work and dedication, it also allows us to
see first-hand their impressive installations, interact with them
throughout the heating season and celebrate their accomplishments
during the Nashville Experience.”
To register to be a
VIP Contractor or learn more about the program, visit
www.KnightHeatingBoiler.com.
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